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Which Prom Dress You Should Buy According to Your Zodiac Sign

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Which Prom Dress You Should Buy According to Your Zodiac Sign

While Amari Prom may not be able to decipher your entire birth chart from start to finish (though we have associates who would certainly try if asked) we can at least try to give you an idea of what each zodiac sign would feel best stepping out in for prom.  The Fire Signs Aries Starting off with Aries since it’s the first sign of the zodiac, arians are passionate, fiery, and domineering. They’re also ruled by the planet Mars. Because of this, colors like red and black (which are popular this prom season) are ideal, as is a dress that...

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The Ball Gown Comeback

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The Ball Gown Comeback

What’s Popular for Prom this Year? Though we’re still early on in the prom shopping season, we quickly concluded that the biggest colors for prom 2023 so far are red, hot pink, green, and all shades of blue. Purple and black are also honorable mentions this year. But if you’ve come in and tried dresses on in-store already, you won’t be surprised to hear that people have been overwhelmed with options. Designers from every brand went all-out this year, and now there are so many different choices that people aren’t sure what’s trending!  Amari’s got you covered. Based on the...

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How to Know if a Stretch-Jersey Prom Dress is Right for You

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How to Know if a Stretch-Jersey Prom Dress is Right for You

Prom dresses are not as simple and easy to choose as they were four years ago. Coming from someone whose last prom was in 2019, I can tell you first hand that there are way more options, and they're much higher quality.   So how do you choose one? We get a lot of people who come into Amari who struggle to choose a dress. Whether they’re picking between two, or trying to narrow down the options from the beginning, the struggle is real. So in this post, I’m going to help you decide whether the popular stretch-jersey material is...

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That New New: Introducing Colette and Ellie Wilde

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That New New: Introducing Colette and Ellie Wilde

Amari Prom is BACK! And what better way to celebrate the beginning of a new prom season than by sharing what’s new! This season, we’re starting off strong by stocking up on dresses from two new brands that we’ve never sold before: Colette and Ellie Wilde. Between these two brands alone, we’re up to our necks in fun and flirty ball gowns, traditional mermaid silhouettes, trending styles for prom 2023 (and styles that you’ve never seen before),  And so. Much. Sparkle.  We took a look at each designer’s website to find what inspires them, what motivates them, and how it...

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How to Tie a Lace-Up Back

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How to Tie a Lace-Up Back

One of the most common questions we get from shoppers is “can you help me lace up this dress?” And we don’t blame you, because we know lace up backs are a trend that’s simply to die for, but come prom night you’re going to want to be able to lace it up with minimal effort. So here is Amari’s guide to lacing up that dress:  Step one: put the dress on! It seems simple, but keep in mind that you will want to loosen the straps before putting on and that more often than not, you’ll want to put...

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