Every season, everyone wants to know one thing: what is everyone else wearing? Whether you’re looking to buy in-style, or you’re wondering so you can buy something that stands out, Amari has the answers for you. Popular colors and styles change year to year of course, but this season, you may be a little surprised to hear what we’re seeing in-store.
What Was Popular for Prom Last Year?
For prom 2022, Amari sold almost exclusively mermaid or a-line dresses. Prom-goers on the whole were looking for a more fitted silhouette, minimalist design, and jewel-tone colors. We sold lots of hunter and forest green, mermaid-style skirts, and lace-up back details. Green and royal blue probably tied for the most popular colors, but dark berry and navy were some honorable mentions.
The two most popular brands from prom 2022 were La Femme and Faviana. La Femme is known for their comfortable, flattering, stretch-jersey dresses. They’re simple, elegant, and easy to wear. Faviana has lots of different styles on their website, but the dresses we sold the most from them in 2022 were their satin a-line dresses with pockets, a leg slit, and a lace-up back. They’re soft, easy to walk in, and effortlessly pretty.
What is Popular for Prom 2023?
So far, we have quite the contrast to last year’s prom. We’re selling a range of colors, from pastels, to neons, and back to jewel-tones. Mermaid style dresses still reign supreme, but we’ve gotten plenty of customers coming in looking for something easier to walk in. We’ve already sold lots of a-line, satin Faviana dresses and Colette ball gowns for this reason. Lots of people came in looking for dresses with slits last year, but this year, people either love it or hate it. Good thing we stocked up on both so you can have your pick!
If you’re up to date with social media, you probably know that magenta is Pantone’s color of the year. And with the array of colors that people are buying this year, it’s easy to see that magenta is the perfect color if you want something eye-catching and feminine but don’t feel comfortable in pastels. That being said, so far, the two most requested colors for prom 2023 have been royal blue and red, as well as an influx of requests for black dresses.
We’ve sold more beaded or sequined dresses than we have plain dresses this year, which means your prom photos are going to look gorgeous in the bright spring sun! But we’ve also sold lots of dresses with floral embroidery, lace-up backs, and corset tops. Either way, prom 2023 is going to be feminine and dazzling.
Popular Corset-Top Dresses for Prom 2023
While lots of brands caught on to the corset-top trend for prom this season, some of them are more popular than others. There are dresses like those from Portia and Scarlet that have boning in the bodice to keep them nice and straight, but don’t quite look like a corset, for example.
But most dresses, like CL2007 from Colette for Mon Cheri for example, are in full corset-mode. This best-selling dress has head-to-toe floral embroidery, slight beading, and a fairytale lace-up back. Its corset feature is the reason that it’s a best-seller though; it’s slightly transparent, with boning and subtle floral embroidery, perfect for the cottage-core shopper.
Amari’s very own Bridget Dress is another best-selling corset-top gown. It features all-over glitter, a mermaid fit, and of course, the transparent corset top. It’s a zip-back dress with a paisley glitter print. The cinching of the corset top along with the mermaid skirt and glitter make for a very glamorous look in contrast to the Colette dress before it.
Popular Lace/Embroidered Dresses for Prom 2023
Clarisse 810445 has been a staple dress in dressing rooms since the first day of the season. While it features a delicate corset top, it also features a delicate lace-up back and a leg slit. The stretch-lace fabric and lilac, navy, or red color choice makes this dress a truly romantic style for prom 2023.
Faviana S10633 is a feminine dress with a whimsical tulle skirt and eye-catching open back. It comes with a flattering v-neckline and a skirt that hangs effortlessly off the hips. But the real kicker is the delicate floral embroidery that cascades from top to bottom. It also features some beading, setting it apart from other embroidered dresses that consider it competition. What’s awesome about this dress is that it comes in lots of colors, from pretty pastels to bold jewel tones, each color giving off a slightly different vibe.
Faviana S10400 is the perfect in-between of a ball gown and a fitted dress. It has a soft satin skirt with an a-line shape that is broken up by a leg slit and a lace-up back. In order to give it a little something extra, it’s bodice comes fully embroidered with a floral pattern and slight beading. It also features pockets!
Popular Dresses with Straight-Across Necklines for Prom 2023
We simply can’t keep La Femme 31521 on the racks! Even one of our employees couldn’t resist buying this dress for prom 2023. It’s a fitted dress with a slight mermaid shape, a bold straight neckline, and a shape that accentuates the curves. It also has an intricate lace-up back and an all-over sequin paisley print. The aqua and neon pink are more two-tone, and the lavender closer to a single tone, so you can choose just how over-the-top you’d like to be.
Between this prom season and last, Primavera 3290 has sold a million times! We were thrilled to find that Primavera started making the dress in several new colors this year, completely reviving the style for prom 2023. It’s a fully sequined dress with a leg slit, lace-up back, and scoop neckline. It’s a shape that’s just as flattering as it is comfortable; and we love it in every color.
Popular Sequined Dresses for Prom 2023
If you’ve ever stalked your high school’s Facebook or Instagram prom accounts, you’re probably familiar with Jovani 59762. It’s a show-stopping gown with an open back and deep v-neckline. It also features mesh detailing down the sides of the bodice to keep its full sequins from scratching your arms. But besides the inventive geometric pattern, this dress’s biggest draw is it’s Met-Gala-level train. Bustled or loose, that is one serious train.
The Morgan Dress has been ordered more times than I can count this year. Its most popular color is its Lapis Blue, but it comes in enough colors that your whole friend group could probably wear matching ones! It has a v-neckline and some lace-up detailing in the back. It’s a fully sequined dress, but the sequins are soft and small, making it a comfortable option. It comes straight off our $199 and up rack making it an affordable pick, too. Its slight ruching in the bodice also makes for a flattering look. Beautiful, affordable, and comfortable…you can’t get much better than The Morgan Dress!
Primavera 3958 is one of my personal favorites from Primavera this year. It features a gorgeous deep v-neckline, leg slit, and lace-up back. But what gets me about this dress is the pattern. It uses both sequins and beading to create a starburst-type look.
Popular Dresses with Hot Stones for Prom 2023
Hot stones are one of the newest and most popular trends for prom 2023. They jazz up a dress like sequins or beading, but they aren’t too heavy to walk in and never look cheesy. Clarisse 810440 is a perfect example of hot stones done right. It’s an elegant dress with a dramatic flair. It features a deep v-neckline, lace-up back, leg slit, and monochromatic beading. Its flattering shape molds to the body and the slight beading is just enough to catch your eye.
Written by Marisa Fertitta